The Union of Commercials and Music: Good or Bad?

Posted on October 11, 2010


When watching the football game this weekend, did you happen to see a commercial with a baby traveling around by walker to a catchy tune?

One of the benefits of commercials is that they may introduce cool music to you. And thanks to the internet, you can look up the artist. This cute ad for HP printers features a song “Brand New Key” by Melanie Safka. And from what I thought was a brand new song (proud of myself for the discovery,) I later found out that this song was recorded in the 1970’s.

There are many other commercials out on t.v. now that feature old songs. And although I’ve been against mainstreaming music through the television in the past, it is actually broadening my interests.

Many other artists are now putting themselves out there through ads. The funky-pop duo, Asteroids Galaxy Tour, featured their hit “Around the Bend” on an Ipod commercial. Phoenix became popular with their song “1901” as well as Passion Pit’s “Sleepyhead” on the Palm Pixi ad. I was introduced to Yael Naim who sang “New Soul” years ago on a commercial for the new Macbook. And what about Edward Sharpe and the Magnetic Zero’s for the 2010 Ford Fiesta. You get the idea.

So if you’re interested in new music, just flick on the tube and then research whatever comes to ear. This website is a lens devoted to sharing great songs on commercials. And then there are some who despise the growing popularity of music. Stylecaster claims that these songs are ruined by what they’re advertising. Sometimes music artists do cross the line, but it really is up to the listener (or observer) themselves to decide.